The Ford Fathom™ Is Coming Soon to Shults Ford
Change how you think about driving with the new Ford Fathom™, coming soon to Shults Ford. This affordable electric midsize truck brings eco-friendly performance and city-ready design together in a feature-packed, versatile package.
Built for daily commutes but ready for adventure, the new Ford Fathom EV pickup can do it all without breaking the bank. Preorders open in early 2027, so now is the time to stay connected with our Ford dealerships near Pittsburgh for the latest Ford Fathom updates, features and reservation details as more information is released!
The Road To Reveal
August 2026 — NowName And Price
- Ford announces the Fathom name, the $28,350 starting MSRP, and core technology. Interest signup opens.
Expected Late 2026Full Reveal
- Ford has indicated the truck will be shown in full before the end of the year. Expect photography, specifications, and range figures at that point.
Early 2027Preorders Open
- Ford opens preorders. This is when getting your name in early actually matters — first-wave allocation on a new nameplate is always tight.
2027Deliveries Begin
- Customer delivery timing has not been announced by Ford. We will update this page as soon as a window is confirmed.
What Is the Ford Fathom?
This new Ford electric truck, the Fathom, marks the start of a new era for Ford electric vehicles. The Ford Fathom is not just an EV midsize pickup -- it is designed from the ground up on the brand-new Universal Electric Vehicle Platform.
This platform means fresh architecture, better efficiency and a uniquely Ford approach, not a modified gas truck. The name Fathom nods to depth, hinting at the truck's versatility and substance while carrying on the brand's tradition of innovation.
Want to ensure your place at the wheel? Turn to Shults Ford for:
1. Direct Line, Not a Queue:
Shults Ford will offer a direct line to Fathom reservations, so you do not get buried in an endless waitlist. When you work with us, you have a real shot at getting your affordable electric truck as soon as they arrive.
2. Four Stores, More Shots at Allocation:
With four locations across the region, Shults Ford offers more opportunities to secure a Ford Fathom allocation compared to one-location dealerships -- giving your reservation the highest chance possible.
3. EV-Ready Today:
Our sales and service teams are already highly experienced in electric vehicle sales, charging and maintenance. We're ready to help you transition to the new Ford Fathom EV truck from day one.
Does Ford Sell an Affordable Electric Truck?
Yes. The new Ford Fathom is the brand's entry into the affordable EV truck market with a starting MSRP under $30,000. This pricing positions the Fathom squarely in the heart of the affordable EV market and makes the dream of owning a new small electric truck accessible to more drivers than ever before.
New Ford Fathom Specs & Features
Discover the innovative technologies and smart features that set the Ford Fathom apart from other small electric trucks in Pennsylvania and West Virginia:
- BlueCruise Capable: Every Ford Fathom will feature BlueCruise technology, allowing for hands-free highway driving and offering next-generation capability to reduce driving stress and keep you safer on the road. Activation and subscription details will be announced closer to launch.
- Apple Maps Built In: Navigation is seamless with Apple Maps built directly into the large touchscreen display. Easily access turn-by-turn directions and real-time traffic updates, with map data also supporting advanced BlueCruise features.
- Bidirectional Capable: The Fathom is built for more than driving. The truck offers bidirectional power export, enabling you to power tools, charge devices, or even support home energy needs during outages. It's the flexibility and utility EV buyers have wanted.
- Digital Key & Phone Mirroring: The Fathom comes standard with Digital Key, Ford app remote control and phone mirroring. Apple CarPlay® and Android Auto™ are included at no extra charge, so you stay connected and in control using the devices you already own.
- Spacious Passenger Volume: Despite being a small electric truck, the Fathom is projected to offer more interior passenger volume than spacious SUVs like the Toyota RAV4. You and your passengers will ride in surprising comfort, making the Fathom perfect for city commutes and weekend getaways alike.
Reserve a New Ford Fathom Near Me
Preorders for the all-new Ford Fathom EV pickup begin in early 2027, and Shults Ford will be your go-to Greater Pittsburgh Ford dealerships for news, reservation info and exclusive allocation opportunities.
Interested in this affordable electric truck? Have questions about specs, features or the Ford reservation process? Contact Shults Ford and let our team help you navigate everything you need to know about the Ford Fathom. Stay updated with us to secure your spot and get ready for the next generation of new Ford trucks!
Read More:
Ford Fathom FAQs
The name of this midsize electric truck is the Ford Fathom, the first Ford built on the new Universal Electric Vehicle Platform. It's named Fathom because real depth comes from deeply understanding how you live.
The starting price of the Fathom is under $30,000, making it one of the most affordable electric vehicles on the market today.
Yes, every Fathom is BlueCruise-capable for hands-free highway driving on compatible roadways.
We expect Ford Fathom preorders to open in early 2027. Stay in touch with our local Ford sales team for the latest updates.